Mission statement

The Landmark Foundation will strive to build the conservation economy so that Southern Africa’s natural landscapes can effectively be conserved. The Landmark Foundation was founded in 2004.

The Landmark Foundation recognises that the intact natural landscapes of Southern Africa region are under threat from irresponsible human activities. These landscapes are now amongst our most treasured landmarks. The threats to these places are the result of land-uses that have degraded the aesthetic value of the areas and the biodiversity patterns and processes contained in them, and in most cases for short-term financial gain. What is required is a landmark change of thinking and behaviour, whereby biodiversity and landscape conservation provides investment returns and benefits to people, that in turn creates incentives for its conservation. The Landmark Foundation strives to build the conservation economy so that these landscapes can effectively be conserved.

The Landmark Foundation is a conservation NGO, registered as a Charitable Trust, as a Not-for-Profit Organisation (039 – 416 – NPO), and as a tax exempt charitable entity (18 A Exemption).The NGO is audited annually and is governed by a Board of Trustees.

The conservation-minded promoters of the Landmark Foundation have been concerned that not enough attention is focussed on direct implementation in the change of land-use to conservation. It is clear that there is a need to focus on a very practical basis on hectares brought into effective biodiversity conservation as a yardstick of success, whether in living landscapes or as pure conservation areas.

As an organisation we will adhere to the highest ethical standards and will not compromise our integrity to our cause for the sake of allegiances and expediency. We will conduct our affairs without fear or favour.